Strong coupling between metal nanoparticles and molecules mixes their excitations, creating new eigenstates with modified properties such as altered chemical reactivity, different relaxation pathways or modified phase transitions. Here, we explore excited state plasmon–molecule coupling and discuss how strong coupling together with a changed orientation and number of an asymmetric molecule affects the generation of hot carriers in the system. We used a promising plasmonic material, magnesium, for the nanoparticle and coupled it with CPDT molecules, which are used in organic optoelectronic materials for organic electronic applications due to their facile modification, electron-rich structure, low band gap, high electrical conductivity and good charge transport properties. By employing computational quantum electronic tools we demonstrate the existence of a strong coupling mediated charge transfer plasmon whose direction, magnitude, and spectral position can be tuned. We find that the orientation of CPDT changes the nanoparticle–molecule gap for which maximum charge separation occurs, while larger gaps result in trapping hot carriers within the moieties due to weaker interactions. This research highlights the potential for tuning hot carrier generation in strongly coupled plasmon–molecule systems for enhanced energy generation or excited state chemistry.